Microsoft Teams Direct Routing – Marketing Campaign
Company
TelNet Worldwide
Role
UI/UX design, web design and development
Overview
For each new product launch at TelNet, we create a campaign with advertisements that direct a reader back to our gated piece of content in order to capture their contact information.
As Microsoft began to dominate the collaboration platform arena in 2020, TelNet launched Direct Routing, an over-the-top voice service for the Teams platform.
The resulting campaign included a landing page to capture leads from the eBook, Google ads, LinkedIn ads, and a number of email nurture campaigns (both to new prospects and to our existing customer base). In the campaign’s first month, it had a 21.82% conversion rate on LinkedIn and the CPC was less than a third of our other campaigns.
