Graphic design, UI/UX design, web design, web development
Overview
Digital marketing (and marketing in general) was a relatively new concept for TelNet. Prior to 2018, all new business was sourced through an indirect agent channel and there wasn’t an in-house team to develop leads, launch campaigns or manage the corporate website.
We needed to simplify the brand messaging and invigorate telecommunications in order to better serve our customers, agents and generate new leads.
We interviewed sales agents and employees to better understand how a new website could serve them and our customers. We took feedback from them and our customers after the initial launch in order to improve iterations.